Most teams stop after one message. Set your automated follow-up timing and template once, then let the next touch go out when the channel window and your rules allow it.
The short answer
Follow-up automation watches inbound conversations for silence, then sends timed nudges on the same channel the lead used, with personalized content tied to the original thread. 80 percent of sales need 5+ follow-ups; most teams stop after one. InstantReply runs a 1/3/7/14/30-day cadence that stops the moment the lead replies, recovers 10 to 15 percent of conversations that would have gone cold, and respects the WhatsApp 24-hour window automatically.
Lead went quiet after a quote? Customer paused after booking? Choose the conversation state that starts the follow-up.
Write the follow-up, pick a delay, and use a saved template where the channel needs one. The system sends it when the window is open.
When they respond, the sequence pauses and the conversation picks up right where it left off.
Stay present without manual chasing.
The workflow watches the conversations you set up and keeps the next touch queued up.
No more sticky notes or calendar reminders. The system tracks pending follow-ups for you.
Set delays that fit the channel window and your process so the next message feels timely.
When the lead replies, your team sees the full thread and can continue from there.
Best fit
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These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Set your timing, templates, and stop rules once. The workflow handles the next touch when it is allowed to run.
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