About
We built the inbox we wished existed when we were losing leads in DMs.
Instant Reply started because we watched small teams lose winnable deals to slow replies. A customer asks about availability on Instagram. Nobody sees it for three hours. The lead books with someone else.
We built a single inbox that pulls Instagram, WhatsApp, and Messenger into one screen. An AI drafts the reply from your actual business info. Your team can review and send, or enable auto-send only where it fits. Follow-ups can go out on schedule when the workflow and channel allow it. The CRM stays current without copy-paste.
The goal is simple: every DM gets a fast, accurate reply. Your team stays in control. Leads stop slipping through the cracks.
What we believe
Human review by default
AI replies can stay in draft mode for review, and auto-send should only be used for the routine flows your team trusts.
Speed closes deals
Most leads ghost because the reply took too long. We cut response time from hours to seconds.
Channels belong together
Instagram, WhatsApp, and Messenger in one queue. No more bouncing between six tabs to answer one customer.
Your voice, not template garbage
The AI trains on your FAQs, pricing, and service details. Customers think they are talking to your team.
Built for small teams
Solo operators, local service teams, ecommerce brands, and agencies. Not enterprise committees.
Official APIs only
We connect through the official Meta and WhatsApp Business APIs. No scraping. No grey-area workarounds.
The people writing this
Every post is written by one of the two founders. We write from direct experience building the product, onboarding customers, and competing in this market. No ghostwriters, no anonymous bylines.
Suleiman Alnsour
Founder & CEO
Started Instant Reply after watching small teams lose winnable DM leads to slow replies. Writes about omnichannel strategy, competitor comparisons, AI inbox design, and product decisions. 7+ years building SaaS for the WhatsApp ecosystem.
Saif Farroukh
Co-Founder
6+ years in B2B SaaS growth across MENA and LATAM markets. Writes about WhatsApp Business API, conversational commerce, go-to-market strategy, and how SMBs scale sales without adding headcount.
The product in numbers
3
Channels in one inbox
<5 min
Typical setup time
10 days
Full Pro trial, no card
100%
Human-approved AI replies
See it for yourself.
Open the interactive demo or start a free trial. No sales call required.