Your WhatsApp, Instagram, and Telegram DMs get answered at 3am.
AI replies to your Instagram, WhatsApp, Messenger, and Telegram messages in your words. It hands you anything tricky. Free for 10 days, no card.
Pay yearly instead and save 17%.
Starter
Instagram and Messenger, handled.
Pay yearly and save $118
14-day ROI guarantee.
No ROI, full refund of your first charge.
10-day Pro trial first · no card to start
What's included
- 10,000 AI replies a month
- Instagram and Messenger
- Reads voice notes and photos
- Answers product questions from your Shopify store
Growth
Adds WhatsApp and Telegram. Chases leads for you.
Pay yearly and save $258
14-day ROI guarantee.
No ROI, full refund of your first charge.
10-day Pro trial first · no card to start
What's included
- 35,000 AI replies a month
- Adds WhatsApp + Telegram
- Chases up leads who go quiet
- Asks happy customers for a Google review
Pro
Books meetings. Fills your CRM.
Pay yearly and save $698
14-day ROI guarantee.
No ROI, full refund of your first charge.
10-day Pro trial first · no card to start
What's included
- 100,000 AI replies a month
- Books meetings inside the chat
- Sends every lead to your CRM
- Unlimited team members
The team behind Instant Reply has built messaging for
Not seeing ROI? Full refund.
If you don't see real return on investment in your first 14 days on a paid plan, monthly or annual, message a founder directly and we'll refund your first charge in full. No form, no retention flow. Once per workspace, as set out in our Terms.
Starter
14 days
Growth
14 days
Pro
14 days
Covers your first paid charge only, once per workspace. See our Terms for full eligibility.
How the bill works
It looks cheap. That's how they get you.
Most tools charge by how many contacts you have. On day one your list is small, so the price looks tiny. Then you grow. Now you are paying every month for thousands of people who never messaged you.
Most accounts end up paying for 2 to 3 times more contacts than they actually talk to.
Tool
What they charge you for
When you grow
ManyChat
Your plan, how many contacts you have, your channels, and your seats.
Bill goes up
Respond.io
Your plan, your seats, and how many contacts message you each month.
Bill goes up
SleekFlow
Your plan, your contacts, your users, and your channels.
Bill goes up
WATI
Your regional plan, plus Meta message fees and paid add-ons.
Bill goes up
InstantReply
Your plan, and the replies the AI actually sent. Your contact list is free.
Same price
Your list can be 100 people or 100,000. Our price does not move.
Competitor pricing models come from our own evidence review, last checked 2026-08-10. See the full benchmark
What if I run out of AI replies?
The AI pauses and we email you. No overage bill and no forced upgrade. If you do reach the ceiling, a top-up pack costs less than jumping a plan.
WhatsApp billing, clearly
You pay InstantReply for the inbox. Meta bills WhatsApp separately.
The plan covers AI replies, automations, and WhatsApp access inside InstantReply. If Meta applies a WhatsApp delivery charge, it lands on your own Meta account. We do not sell WhatsApp credits and we do not add markup on Meta fees.
1. Start the trial
Get the workspace live first.
2. Open Meta setup
We launch the official Meta popup from our site.
3. Finish billing in Meta
If Meta needs a card or top-up, that happens on Meta-owned screens.
Three things that use up your capacity
One plan, three counters. Each one tracks a different kind of work, and all three reset back to 0 on the first of every month.
AI Replies
Every time the AI answers a customer, that's 1 AI Reply. 3 AI messages = 3 replies.
Example: A customer messages your Instagram DM. The AI sends one answer. That's 1 AI Reply. The same customer comes back later and the AI answers again. That's 2 AI Replies total for the month.
Heads up: Only AI-sent messages count here. Your team's manual replies do not. Internal checks and inbox browsing do not either.
Campaign Reach
This counts the first proactive WhatsApp message to each contact per month. Follow-ups to the same contact do not consume more Campaign Reach, but Automation Actions and Meta delivery fees can still apply.
Example: You send a WhatsApp broadcast to 500 customers on March 1. That uses 500 reach. You follow up with the same 500 on March 15. Campaign Reach stays at 500. On April 1, the meter resets.
Heads up: This is only for proactive WhatsApp outreach. If the customer messages you first, that does not use Campaign Reach.
Automation Actions
Every automated step counts as 1 Automation Action - whether it sends a message or updates another system.
Example: An order ships and your workflow sends a WhatsApp update. That's 1 action. A new lead enters and the workflow sends a welcome message and pushes the lead into your CRM. That's 2 actions.
Heads up: Only automated work counts here. Manual replies do not. Internal checks such as conditions, lookups, or waits do not count by themselves.
Using the API doesn't cost you anything extra.
API calls and webhooks themselves are free. You only use up capacity when they actually do something - like sending a WhatsApp message or pushing data to your CRM.
Where the plans split
The short answer
What does Instant Reply Business cost?
Business plans start at $59 a month, or $49.17 a month billed yearly. Starter covers Instagram and Messenger, Growth adds WhatsApp, Telegram, and follow-ups, and Pro adds CRM sync and calendar booking. If you don't see real ROI in your first 14 days on a paid plan, message a founder and we refund that first charge in full. You are billed on AI replies sent, never on how many contacts you have, and Meta bills WhatsApp delivery fees to your own account with no markup from us.
Customers
drjobpro.com, Tamr Henna, and International Knee & Joint Center are using Instant Reply.
You stay in charge
Business questions before you start
It only says what you let it say. Anything else comes to you first.
It reads voice notes and photos
Someone sends a voice note, a screenshot, or a PDF. It reads all three and answers properly instead of asking them to type it out again.
It sells the way you sell
Give it your prices, your answers, and the objections you hear every week. Then pick what it closes on its own and what it passes to you.
It does not go down
If one AI provider breaks, it switches to another one on its own. Your inbox keeps answering.
See it answer your real DMs before you pay.
10 days of full Pro access, no card. Connect one channel and watch how it handles the messages you actually get.
No credit card · 10-day Pro trial · see the product first